One hobby.
One small kitchen.
It started in 2019 with a single cake — for her own daughter's birthday. Jessa Czarina Cortes, known to her family simply as Cha, had been watching online tutorials for months. The first cake wasn't perfect. The second was better. By the third, friends were asking if they could place an order.
What began as a hobby slowly turned into a quiet weekend business. Then the lockdown happened. Birthdays still came. So did anniversaries, baptisms, debuts, and weddings. The neighborhood's chat group became Cha's first order book — and a small home kitchen in Antipolo became a place where strangers' celebrations took shape.
"I never planned to start a business. I just wanted to make my daughter happy. And then her friends. And then their families. And then everyone else." — Cha